Browsing by Author Noel Scott

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  • TVS.002522_Visitor experience design_1.pdf.jpg
  • Book


  • Authors: Noel Scott (2017)

  • Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience, including: · The psychological process of the formation or creation of a visitor's experiences · Psychological aspects of tourism experiences such as attention, emotion, memory and mindfulness · Pre-stage experience: customer inputs such as knowledge, myths, value...