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    Browsing by Author Johne, Jane

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    • TVS.003959_TT_Jane Johne - Effectiveness of Influencer Marketing-Springer Gabler (2023).pdf.jpg
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    • Effectiveness of Influencer Marketing

      • Authors: Johne, Jane (2023)

    • This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success.