Browsing by Author Gregory Dess

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  • TVS.006132_Gregory Dess, Gerry McNamara, Alan Eisner, Seung-Hyun Lee - Strategic Management Creating Competiti-McGraw-Hill Education (2020)-1.pdf.jpg
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  • Authors: Gregory Dess (2020)

  • Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant