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    Browsing by Author Gary P. Schneider

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    • TVS.002592_Electronic Commerce-Cengage Learning (2014)_1.pdf.jpg
    • Book

    • Electronic commerce

      • Authors: Gary P. Schneider (2015)

    • The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.
    • TVS.002591_Electronic Commerce Seventh Annual Edition-Course Technology (2006)_1.pdf.jpg
    • Book

    • Electronic commerce

      • Authors: Gary P. Schneider (2007)

    • Electronic Commerce, Seventh Edition covers emerging online technologies and trends and their influence on the electronic commerce marketplace. This edition highlights important security issues, such as spam and phishing, their role in organized crime and terrorism, identity theft, and online payment fraud. The pedagogical value of this new edition is enhanced through a fresh 4-color interior, and new and updated material that balances the technological with the strategic aspects of successful e-commerce.