Browsing by Author Gamble, John

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  • TVS.004824_TT_Arthur A Thompson Jr._ Margaret Peteraf_ John E Gamble - Essentials of Strategic Management_ The Quest for Competitive Advantage-McGraw-.pdf.jpg
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  • Authors: Gamble, John (2019)

  • Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content