Sách/BookTác giả : Colin Turner (2024)
This is the third edition of the widely respected text International Business which offers a comprehensive, yet critical overview of the phenomenon of globalization and it's impacts of key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalization, and international market entry as well as a new focus on risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedago... 
