Browsing by Author Berndt, Ralph

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  • TVS.004939_TT_Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander - International Marketing Management-Springer Gabler (2023).pdf.jpg
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  • Authors: Berndt, Ralph (2023)

  • This book deals not only with the "classic" topics of international marketing, such as international market research and the international use of individual marketing instruments, but also with the various management sub-functions of planning, controlling, organization and human resources management in internationally active companies, each with a specific reference to marketing in the sense of market-oriented corporate management.