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    Browsing by Author Wang, Cheng Lu

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    • TVS.004947_TT_Cheng Lu Wang - The Palgrave Handbook of Interactive Marketing-Palgrave Macmillan (2023).pdf.jpg
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    • The Palgrave Handbook of Interactive Marketing

      • Authors: Wang, Cheng Lu (2023)

    • This book provides a timely and comprehensive textbook companion and/or course project resource for college educators and students used for variety of graduate and undergraduate marketing courses, such as Digital Marketing, Internet Marketing, Social Media Marketing, New Media Communication, Marketing Analytics and Marketing Management, etc