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    Browsing by Author LaForge, Raymond W

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    • TVS.005122_TT_Ingram, Thomas N._ LaForge, Raymond W. - Sales Management _ analysis and decision making.-Routledge (2019).pdf.jpg
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    • Sales management : analysis and decision making

      • Authors: Ingram, Thomas N (2020)

    • This edition continues the tradition of blending the recent sales management research with real-life 'best practices' of leading sales organisations. The authors teach sales management courses and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different consumer groups, as well as integrating corporate, business, marketing, and sales strategies
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    • Sách/Book

    • Sales management : analysis and decision making

      • Authors: Ingram, Thomas N (2024)

    • The new eleventh edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology and new communication technologies; Updated end-of-chapter cases with application questions and role plays, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised 'Sales Management in Action' boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key to...