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    Browsing by Subject Tiếp thị qua Internet

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    • TVS.005676_TT_Ian Chaston (auth.) - Internet Marketing and Big Data Exploitation-Palgrave Macmillan UK (2015).pdf.jpg
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    • Internet Marketing and Big Data Exploitation

      • Authors: Chaston, Ian (2015)

    • Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.