Thông tin tài liệu
Nhan đề : | Digital Marketing in the Automotive Electronics Industry: Redefining Customer Experience through Digital Customer Engagement |
Tác giả : | Schneider, Uli |
Chủ đề : | Digital Marketing; Tiếp thị kỹ thuật số |
Năm xuất bản : | 2023 |
Nhà xuất bản : | Springer Nature |
Tóm tắt : | The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. It presents unique and adaptable practical concepts, case studies, and tested models from practice. The book operationalizes the theory of approaches such as omni-channel marketing, and target driven performance marketing into practical and actionable approaches in large B2B companies in automotive sectors. |
URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10340 |
Bộ sưu tập | 1-Kinh tế - Quản lý |
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