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Title: Marketing communications
Authors: Fill, Chris
Keywords: Communication in marketing; Marketing channels
Issue Date: 2023
Publisher: Pearson
Abstract: This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/9566
Appears in Collections1-Kinh tế - Quản lý
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