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DC FieldValueLanguage
dc.contributorWaters, Donald-
dc.contributorRinsler, Stephen-
dc.contributor.authorLowe, Robin-
dc.date.accessioned2024-03-14T08:16:29Z-
dc.date.available2024-03-14T08:16:29Z-
dc.date.issued2022-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/9564-
dc.description.abstractIt provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.vi
dc.format.extent546psvi
dc.language.isoenvi
dc.publisherCengage Learning EMEAvi
dc.subjectInternational Marketingvi
dc.subjectTiếp thị quốc tếvi
dc.titleInternational Marketing Strategy: Analysis, Development and Implementationvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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