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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Everhart, Jim | - |
| dc.date.accessioned | 2024-03-06T10:05:48Z | - |
| dc.date.available | 2024-03-06T10:05:48Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/9426 | - |
| dc.description.abstract | Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Business Expert Press | vi |
| dc.subject | Business Strategy | vi |
| dc.subject | Marketing Tactics | vi |
| dc.subject | Chiến lược kinh doanh | vi |
| dc.subject | Chiến thuật tiếp thị | vi |
| dc.title | Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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