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  • Book

  • Event Planning

    • Authors: Judy Allen (2009)

  • This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events.
  • Book

  • Introduction to hospitality

    • Authors: John R. Walker (2017)

  • Introduction to Hospitality, 7/e, focuses on hospitality operations while offering a broad, comprehensive view of the world’s largest industry. The text is organized into four sections: hospitality and lodging; beverages, restaurants, and managed services; tourism, recreation, attractions, clubs, and gaming; and assemblies, events, attractions, leadership, and management.
  • Book

  • International Perspectives of Festivals and Events: Paradigms of Analysis Editors

    • Authors: Jane Ali-Knight (2009)

  • International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field to form a unified volume that informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events.
  • Book

  • Best Practices in Hospitality and Tourism Marketing and Management : A Quality of Life Perspective edited

    • Authors: Ana María Campón-Cerro (2019)

  • This volume analyses the positive effects that tourism generates on resident's quality of life, and how this influences tourists' quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference...
  • Book

  • Event sponsorship

    • Authors: Bruce E. Skinner (2003)

  • Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
  • Book

  • Research themes for tourism edited

    • Authors: Peter Robinson (2011)

  • Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This textbook provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
  • Book

  • Risk Management for Meetings and Events

    • Authors: Julia Rutherford Silvers (2008)

  • Events of all types are produced every day for all manner of purposes, attracting all sorts of people. Creating and managing the environment in which these people will gather carries with it awesome responsibilities - legal, ethical, and financial. To provide a safe and secure setting and to operate in a manner that ensures the hosting organizations or individuals achieve their objectives in a proper and profitable way, event risk management must be fully integrated into all event plans and throughout the event management process.
  • Book

  • The special events advisor : the business and legal guide for event professionals

    • Authors: David Sorin (2013)

  • There's no dearth of books on the logistics of event planning, but not much has been published to address the legal and business issues that concern the thousands of companies that make up this industry. This book covers all the legal and business issues that special events professionals need to understand -- from contractual considerations to little-known governmental regulations with heavy ramifications. Ignorance of the law can prove very costly in an industry in which expectations must be met the first time, and in our ever-more litigious society, the need for this niche title is clear.
  • Book

  • Frameworks for tourism research

    • Authors: Douglas G Pearce (2012)

  • This book introduces students to the concept of frameworks in tourism research and provides a review, discussion and critique of frameworks. Theoretical, conceptual, analytical and integrative frameworks are all covered in detail, with the features, use, strengths and limitations of each form discussed and illustrated using a wide range of examples and applications across the field of tourism studies.