Item Infomation
| Title: | The Complete Guide to Hospital Marketing |
| Authors: | Buckley, Patrick T |
| Keywords: | Kế hoạch tiếp thị; Tiếp thị bệnh viện; Dịch vụ tiếp thị |
| Issue Date: | 2009 |
| Publisher: | HCPro |
| Abstract: | Contents: Chapter 1: What Is Healthcare Marketing? Chapter 2: Healthcare Marketing Information and Planning Chapter 3: Marketing Management Chapter 4: Branding the Healthcare Experience Chapter 5: The Communications-Promotion Connection Chapter 6: New Media and Non-traditional Marketing Approaches Chapter 7: Marketing with and for Physicians Chapter 8: Special Topics for Healthcare Marketers Chapter 9: Your Career in Healthcare Marketing Chapter 10: Marketing to Internal Customers Chapter 11: Successful Healthcare Advertising |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/9010 |
| Appears in Collections | Y học và y tế |
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