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Title: International marketing
Authors: Philip R. Cateora
Keywords: Export marketing | International business enterprises | BUSINESS & ECONOMICS / Marketing / General | Thị trường quốc tế | Thương mại quốc tế | Tiếp thị | Xuất khẩu
Issue Date: 2020
Publisher: McGraw Hill
Abstract: Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/8892
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