Item Infomation
| Title: | International marketing |
| Authors: | Philip R. Cateora |
| Keywords: | Export marketing | International business enterprises | Doanh nghiệp kinh doanh quốc tế | Tiếp thị | Quốc tế |
| Issue Date: | 2015 |
| Publisher: | McGraw-Hill Education |
| Abstract: | Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets... |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8865 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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