Item Infomation
| Title: | International marketing |
| Authors: | Philip R. Cateora |
| Keywords: | Export marketing | International business enterprises | Kinh doanh quốc tế | Tiếp thị | Xuất khẩu |
| Issue Date: | 2011 |
| Publisher: | McGraw Hill |
| Abstract: | Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8863 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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