Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Jerry G. Kliatchko | - |
| dc.date.accessioned | 2023-11-09T02:15:09Z | - |
| dc.date.available | 2023-11-09T02:15:09Z | - |
| dc.date.issued | 2020 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/8861 | - |
| dc.description.abstract | This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a solid foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Cambridge | vi |
| dc.subject | Truyền thông tích hợp | Tiếp thị | IMC | vi |
| dc.title | Integrated Marketing Communication | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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