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dc.contributor.authorAlan Charlesworth-
dc.date.accessioned2023-11-07T09:30:43Z-
dc.date.available2023-11-07T09:30:43Z-
dc.date.issued2018-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/8815-
dc.description.abstractAs in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios.vi
dc.language.isoenvi
dc.publisherRoutledgevi
dc.subjectInternet marketing | Tiếp thị kỹ thuật số | Tiếp thị trực tuyếnvi
dc.titleDigital marketing : a practical approachvi
dc.typeSách/Bookvi
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