Item Infomation
| Title: | Selling and sales management |
| Authors: | David Jobber |
| Keywords: | Selling | Sales management | Kỹ thuật bán hàng | Quản lý bán hàng | Quan điểm bán hàng | Kiểm soát bán hàng |
| Issue Date: | 2009 |
| Abstract: | This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/8739 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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