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dc.contributorGeoffrey Lancaster-
dc.contributor.authorDavid Jobber-
dc.date.accessioned2023-10-30T02:39:18Z-
dc.date.available2023-10-30T02:39:18Z-
dc.date.issued2009-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/8739-
dc.description.abstractThis edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.vi
dc.language.isoenvi
dc.subjectSelling | Sales management | Kỹ thuật bán hàng | Quản lý bán hàng | Quan điểm bán hàng | Kiểm soát bán hàngvi
dc.titleSelling and sales managementvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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