Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2023-04-07T02:04:10Z | - |
| dc.date.available | 2023-04-07T02:04:10Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/6170 | - |
| dc.description.abstract | Essentials of Services Marketing, 3rd Edition is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. | vi |
| dc.language.iso | en | vi |
| dc.publisher | UK: Pearson, | vi |
| dc.subject | Tiếp thị dịch vụ | Quản lý dịch vụ | vi |
| dc.title | Essentials of Services Marketing | vi |
| dc.title.alternative | Wirtz Essentials of Services Marketing | vi |
| dc.type | Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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