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  • Sách/Book

  • How and What Marketing Algorithms Think

    • Authors: Brognara, Roberto (2023)

  • This book argues that the apparent omnipotence of algorithms today is not what it seems, particularly, in marketing, where they actually offer less than they could. Considering the reasons behind this, it also notes that Big Data has relaunched a kind of data glorification and automated procedures that, culturally, marketing has already recognized and overcome at least once.
  • Sách/Book

  • Fundamentals of project management

    • Authors: Heagney, Joseph (2022)

  • The Sixth Edition of this trusted bestseller offers the practical guidelines and tools project managers have come to expect, along with new information explaining changes to the PMBOK® Guide
  • Sách/Book

  • Customer Engagement in Theory and Practice: A Marketing Management Perspective

    • Authors: Żyminkowska, Katarzyna (2019)

  • An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management.
  • Sách/Book

  • The Routledge Handbook of Urban Logistics

    • Authors: Budd, Lucy (2023)

  • It is an essential reference for researchers, academics and students working in all areas of urban logistics, from policy and planning to technology and sustainability, in addition to industry practitioners looking to develop their professional knowledge.
  • Sách/Book

  • Property Investing For Dummies

    • Authors: McDougall, Nicola (2023)

  • You’ll master the basics on how to manage risk, protect your new property and become an effective landlord or landlady. And you’ll learn how to grow a profitable portfolio that can generate income and secure your financial freedom.
  • Sách/Book

  • ITS for freight logistics

    • Authors: Kawashima, Hironao (2023)

  • This book reviews recent developments in the field of ITS for freight logistics, covering relevant technologies, applications, approaches and standards. Chapters address the following topics: introduction to mobility of goods and freight logistics; global logistics visibility; global logistics standards development for using on marine container terminals; supply chain and RFID technologies; international data exchange solutions for transport and logistics; city logistics; the UK freight and logistics sector; implementation and application; and logistics IoT in Thailand.
  • Sách/Book

  • The Role of Pleasure to Improve Tourism Education

    • Authors: Zuccoli, Alejandra (2023)

  • This book discusses how pleasure, as an emotional motivation, can play a leading role in improving the learning of new cognitive skills and abilities. Set in a research center orientated to innovate educative techniques for optimizing the learning process, this case study is focusing on the power of pleasure (joy) as a strategy to better the standard education systems in Argentina and beyond.