Item Infomation
| Title: | Customer Engagement in Theory and Practice: A Marketing Management Perspective |
| Authors: | Żyminkowska, Katarzyna |
| Keywords: | Marketing Management; Hành vi người tiêu dùng; Quản lý quan hệ khách hàng |
| Issue Date: | 2019 |
| Publisher: | Palgrave Pivot |
| Abstract: | An insightful read for scholars of consumer behaviour and customer relationship management, this book advances understanding of the drivers, components and effects (both positive and negative) of customer engagement and proposes a comprehensive framework for its management. |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10236 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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