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  • Sách/Book

  • Organizational Behavior

    • Authors: Robbins, Stephen (2024)

  • The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy.
  • Sách/Book

  • Economic development

    • Authors: Todaro, Michael P (2020)

  • Economic Development, Twelfth Edition, presents the latest thinking in economic development with the clear and comprehensive approach that has been so well received in both the developed and developing worlds. The pace and scope of economic development continues its rapid, uneven, and sometimes unexpected evolution.
  • Sách/Book

  • Marketing: Real People, Real Choices

    • Authors: Solomon, Michael (2022)

  • the 11th Edition continues its focus on thecore issues every marketer needs to know, including value, analytics andmetrics, and ethical and sustainable marketing. It also emphasizes theimportance of branding oneself and shows students how the concepts they learnin class apply directly to their own personal marketing plan. With this text,students take an active approach to understanding marketing through decisionmaking and are well equipped to tackle what’s happening in the world ofmarketing today.
  • Sách/Book

  • Marketing : real people, real choices

    • Authors: Solomon, Michael R (2018)

  • The 10th Edition continues its focus on the core issues of study. These include value, personal branding, analytics and metrics, and ethical and sustainable marketing. With this text, you'll be well equipped to tackle what's happening in the world of marketing today
  • Sách/Book

  • Internet Marketing and Big Data Exploitation

    • Authors: Chaston, Ian (2015)

  • Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
  • Sách/Book

  • Marketing research : An Applied Orientation

    • Authors: Malhotra, Naresh K (2020)

  • The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.
  • Sách/Book

  • Macroeconomics

    • Authors: Abel, Andrew (2020)

  • The 10th Edition features new applications, boxes, and problems throughout. It also reflects recent events and developments in the field, such as the recent crisis in the US and Europe and the many new tools used by the Federal Reserve in response.
  • Sách/Book

  • Accounting Information Systems

    • Authors: B. Romney, Marshall (2022)

  • The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of accounting systems, and how accountants can use AIS to add value to an organisation. Not only will students see how AIS has changed the role of an accountant, but they’ll also be prepared for a successful accounting career in public practice, industry, or government. Samples Download the detailed table of contents Preview sample pages from Accounting Information Systems.
  • Sách/Book

  • Management

    • Authors: Robbins, Stephen P (2021)

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  • Sách/Book

  • Research methods for business students

    • Authors: Saunders, M. N. K (2023)

  • Research Methods for Business Students introduces a range of features, including a glossary of terms, case studies and articles, and self-study prompts that will encourage your students to apply what they have learned to their own research project.