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  • Sách/Book

  • Essentials of economics

    • Authors: Sloman, John (2022)

  • Welcome to this introduction to economics. Whether you are planning to study economics beyond this level, or whether this will be your only exposure to this fascinating subject, we hope that you will find the text enjoyable and that it will give you some insight into the economy in which you live and the economic forces that shape all our lives"
  • Sách/Book

  • The Oxford Handbook of Organizational Change and Innovation

    • Authors: Scott Poole, Marshall (2021)

  • Organizational change and innovation are central and enduring issues in management theory and practice. Dramatic changes in population demographics, technology, competitive survival, and social, economic, and environmental health and sustainability concerns means the need to understand how organizations repond to these shifts through change and innovation has never been greater.
  • Sách/Book

  • Marketing Strategy

    • Authors: O. C. Ferrell (2021)

  • This edition also discusses product labeling, social media segmentation, crisis preparedness and innovation in global marketing as you learn to analyze, plan and implement effective marketing strategies.
  • Sách/Book

  • Sustainable logistics and supply chain management

    • Authors: Grant, David B (2015)

  • The book provides an excellent insight into the topic that will help managers, students, and scholars grasp the fundamentals of green supply and logistics management.
  • Sách/Book

  • Technology Management for Sustainable Production and Logistics

    • Authors: Golińska, Paulina (2018)

  • Innovative technologies provide opportunities for making manufacturing and logistics operations cleaner and more resource-efficient. New technologies focus on lifecycle engineering and lifecycle management. This book will be valuable to both academics and practitioners who wish to deepen their knowledge of technology management. The book will cover technical, organizational, financial and social issues connected to the implementation of more sustainable technologies.
  • Sách/Book

  • Marketing Luxury Services: Concepts, Strategy, and Practice

    • Authors: Hemzo, Miguel Angelo (2023)

  • The text opens with an exploration the history and evolution of the concept and definition of luxury and the effect upon the practice of luxury marketing today, concluding with an overview of the contemporary luxury market, description of the main players, and relevant industry trends.