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Authors: N. Gregory Mankiw (2021) - This new edition is no exception, with a true digital revision in the Achieve online platform. Along with cutting edge coverage of the economic impact of the COVID-19 pandemic, the new edition doubles the number of end-of-chapter questions written by Greg Mankiw and available only in Achieve, and new digital resources including step-by-step graphs, exercises that link to live FRED data, and new EconoFact Analyses exercises chosen personally by Professor Mankiw
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Authors: Gordon C. Rausser.; Bruce L. Gardner (2002) - Volume IB deals with the economics of agricultural products after they leave the farm. Seven chapters explain recent developments in application of dual approaches in household economies, the industrial organization of food marketing, marketing margins between farm and retail prices, spatial price analysis, commodity storage and price stabilization, commodity futures and options markets, and the economics of food safety.
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Authors: Irvin B. Tucker (2023) - This edition demonstrates how to apply basic macroeconomic principles in daily life and recognize macroeconomic concepts at work in today's news. You study the latest information on economic growth, federal deficits, monetary policy and other emerging developments in macroeconomics. Learning tools, road maps and corresponding interactive, digital MindTap resources with videos, tutorials and practice exercises immediately reinforce your understanding.
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Authors: Lhoussaine Alla (2024) - The book features a highly selective collection of relevant and advanced scientific research by world-renowned researchers and experts in the field. It aims to provide concise and relevant answers to a wide range of questions at the crossroads of reflexivity on the adoption of innovative solutions in marketing through the mobilization of opportunities offered by data engineering and artificial intelligence, on the approaches to their operational anchoring and the accompanying conditions to be verified, and on the effectiveness of such a strategy and its impact on the commercial and global performance of companies and territories
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Authors: Charles Ka Yui Leung (2022) - "This Handbook collects a set of academic and accessible chapters to address three questions: What should real estate economists know about macroeconomics? What should macroeconomists know about real estate? What should readers know about the interaction between real estate and macroeconomics? Content is focused on four widely discussed themes: real estate-related wealth and macroeconomics, housing price dynamics and affordability, financial crises and structural change, and non-residential real estate. The chapter authors, active researchers from around the world, present evidence from various countries and datasets that are of interest to audiences across the globe, summarize insights from previous research and shed light on current issues. The Handbook of Real Estate and Macroeco...
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Authors: Moez Ltifi (2024) - "This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and will bridge the interaction between digital marketing strategies and organizations' business plans on the one hand, and customer relations on the other, in the age of artificial intelligence. This book aims to achieve the objectives and present the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights t...
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Authors: Lee Coppock; Dirk Mateer (2020) - "Crafted by award-winning Principles teachers Dirk Mateer and Lee Coppock, Principles of Economics' approach builds economics skills and intuition through relatable, memorable examples and applications. Mateer and Coppock's 40-plus years developing innovative classroom experiences is reflected across the text presentation, flexible teaching materials, and digital learning tools. This creates a cohesive learning system that increases engagement, participation, and success in the course"--
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Authors: Robert H. Frank (2021) - "Our fourth streamlined edition arrives in the midst of some of the most dramatic upheavals ever witnessed, both in the economy generally and in higher education in particular. The COVID-19 pandemic has produced levels of unemployment not seen since the Great Depression and has created dramatic changes in the ways we teach across educational institutions at every level. These developments have reinforced our confidence in the instructional philosophy that motivated us to produce our first edition"--
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Authors: - (2024) - Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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Authors: Ricardo Correia (2024) - "This book explores the profound implications of AI for the services industry and its impact on consumer behavior. As AI continues to reshape the way services are delivered, experienced, and optimized, understanding the evolving role of services marketing is essential for businesses, academics, and practitioners alike"--
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