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  • Sách/Book

  • Digital Marketing: The New Rules Of Digital Marketing. Digital Marketing Made Simple, Learn Latest Skills, Techniques And Strategies

    • Authors: Litmux (2021)

  • Effective digital marketing efforts help communicate what you do, not what you sell. When your brand story engages your audience, you gain their attention and create positive interactions with your brand. In the process, you become top-of-mind with your customers the next time they seek a solution for a problem related to your area of expertise. Thus a great digital marketing is all about deploying customer experience to deliver on the promise a brand makes to its consumers. And that’s why it is a must-have for every business – big or small.
  • Sách/Book

  • Export market orentation a comprehensive literature review

    • Authors: Mohammad Osman Gani (2023)

  • This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field.
  • Sách/Book

  • Operations Management Creating Value Along the Supply Chain

    • Authors: Roberta S. Russell (2019)

  • Operations Management: Creating Value Along the Supply Chain, 2nd Canadian Edition is designed to teach students how to create value and competitive advantage along the supply chain in a rapidly changing global environment. Beyond providing a solid foundation, this course covers increasingly important OM topics including sustainability, corporate social responsibility, global trade policies, securing the supply chain, and risk and resilience. Most importantly, Operations Management, Second Canadian Edition makes the quantitative topics easy for students to understand and the mathematical applications less intimidating. Appropriate for all business students, this course takes a balanced approach to the foundational understanding of both qualitative and quantitative operations managem...
  • Sách/Book

  • The future of finance : the impact of FinTech, AI, and crypto on financial services

    • Authors: Henri Arslanian (2019)

  • This book, written jointly by an engineer and artificial intelligence expert along with a lawyer and banker, is a glimpse on what the future of the financial services will look like and the impact it will have on society. The first half of the book provides a detailed yet easy to understand educational and technical overview of FinTech, artificial intelligence and cryptocurrencies including the existing industry pain points and the new technological enablers. The second half provides a practical, concise and engaging overview of their latest trends and their impact on the future of the financial services industry including numerous use cases and practical examples.
  • Sách/Book

  • Project management metrics, KPIs, and dashboards : a guide to measuring and monitoring project performance

    • Authors: Harold Kerzner (2023)

  • What differentiated companies in the early years was whether they used project management or not, not how well they used it. Today, almost every company uses project management, and the differentiation is whether they are simply good at project management or whether they truly excel at project management. The difference between using project management and being good at it is relatively small, and most companies can become good at project management in a relatively short time, especially if they have executive-level support
  • Sách/Book

  • Beyond Fintech : bionic banking

    • Authors: Bernardo Nicoletti (2022)

  • This book determines how a bionic organization can be defined and what are its fundamental elements in the case of banking. Specifically, it investigates the two pillars of bionic enterprise which are technology and humans, as well as the core objectives and outcomes. In order to provide an exhaustive overview, the book proposes a new conceptualization of the business model of a bionic organization on the basis of the Business Model Canvas framework. Ultimately, the study of bionic organizations is aimed to discover also how they evolved in the post pandemic phase as a result of the disruptive events generated by the spread of the pandemic. The research on the book has been conducted through a qualitative and descriptive methodology with the intent to build further knowledge about t...