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Title: Export market orentation a comprehensive literature review
Authors: Mohammad Osman Gani
Keywords: Export marketing | International business enterprises | Doanh nghiệp kinh doanh quốc tế | Tiếp thị xuất khẩu
Issue Date: 2023
Publisher: Springer
Abstract: This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11338
Appears in Collections1-Kinh tế - Quản lý
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