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Authors: Towner, Emil B (2023) - This book is especially beneficial to the following readers:Marketing professionals promoting technical features and benefits of products or services will gain insight into technical communication and how to integrate complex information into promotional efforts.Managers working with writers and designers will learn terminology and principles that will help you evaluate marketing materials and provide detailed feedback.Technical communicators working on marketing projects will gain an understanding of principles and best practices you can integrate with your previous training.Entrepreneurs, non-profit employees, and freelancers who want to develop marketing and promotional materials will gain tips and best practices that you can immediately.
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Authors: Gbadamosi, Ayantunji (2023) - This book covers the fields of Marketing, Ethics, and Diversity to provide the resources necessary for researchers, managers, and policy makers for insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications"
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Authors: Abdelli, Mohammed El Amine (2022) - This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector
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Authors: Katina, Polinpapilinho F (2023) - This book provides a first-of-its-kind approach for using blockchain to enhance resilience in disaster supply chain and logistics management, especially when dealing with dynamic communication, relief operations, prioritization, coordination, and distribution of scarce resources --- these are elements of volatility, uncertainty, complexity, and ambiguity (VUCA) describing a dynamic environment that now form the "new norm" for many leaders. Blockchain-Enabled Resilience: An Integrated Approach for Disaster Supply Chain and Logistics Management analyses the application of blockchain technology used to enable resilience in a disaster supply chain network
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Authors: Hill, R. Carter (2011) - Designed to arm finance professionals with an understanding of why econometrics is necessary, this book also provides them with a working knowledge of basic econometric tools. The fourth edition has been thoroughly updated to reflect the current state of economic and financial markets. New discussions are presented on Kennel Density Fitting and the analysis of treatment effects. A new summary of probability and statistics has been added. In addition, numerous new end-of-chapter questions and problems have been integrated throughout the chapters. This will help finance professionals apply basic econometric tools to modeling, estimation, inference, and forecasting through real world problems.
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Authors: Fill, Chris (2023) - This book considers marketing com- munications from a contextual standpoint. This means that no one single theory is used to explain all marketing communications activities. Indeed, several theories are presented for some of the topics, and readers are encouraged to consider multiple interpretations.
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Authors: Lowe, Robin (2022) - It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment.
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Authors: Chopra, Sunil (2019) - Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organization’s performance. With this text, students gain a deeper understanding of supply chains and a firm grasp on the practical managerial levers that can improve supply chain performance.
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Authors: Diamond, Stephanie (2023) - In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans.
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Authors: Clausen, Uwe (2023) - This book provides a timely snapshot of research and developments concerning freight and public transport, cargo bikes, maritime and rail transport, electrical and hydrogen vehicles, simulation and optimization in production and logistics, production and supply chain management, sustainable logistics, and intralogistics and automation.
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