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  • Sách/Book

  • Logistics Management

    • Authors: Grant, David B (2012)

  • Logistics Managementtakes a customer-facing approach to Logistics and blends traditional logistics activities with current developments in the business environment to produce an essential text for anybody studying logistics.
  • Sách/Book

  • How to manage : the definitive guide to effective management

    • Authors: Owen, Jo (2022)

  • "How to Manage remains the classic text on building the rational, political and emotional skills you need to succeed. This sixth edition has been thoroughly updated to reflect the new world of work, which requires managers to up their game and to change their game. This has required extensive original global research to discover and record emerging best practices in the new world of hybrid work. That research is captured in this edition"
  • Sách/Book

  • Brand Vision: The Clear Line of Sight Aligning Business Strategy and Marketing Tactics

    • Authors: Everhart, Jim (2022)

  • Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well.
  • Sách/Book

  • Enterprise Business Intelligence and Data Warehousing

    • Authors: Simon, Alan (2014)

  • This book is the essential guide to the incremental and iterative build-out of a successful enterprise-scale BI/DW program comprised of multiple underlying projects, and what the Enterprise Program Manager must successfully accomplish to orchestrate the many moving parts in the quest for true enterprise-scale business intelligence and data warehousing.
  • Sách/Book

  • Learning microeconometrics with R

    • Authors: Adams, Christopher P (2020)

  • This book provides an introduction to the field of microeconometrics through the use of R. The focus is on applying current learning from the field to real world problems. It uses R to both teach the concepts of the field and show the reader how the techniques can be used. It is aimed at the general reader with the equivalent of a bachelor's degree in economics, statistics or some more technical field. It covers the standard tools of microeconometrics, OLS, instrumental variables, Heckman selection and difference in difference. In addition, it introduces bounds, factor models, mixture models and empirical Bayesian analysis"
  • Sách/Book

  • Computational Intelligence in Logistics and Supply Chain Management

    • Authors: Hanne, Thomas (2017)

  • This book deals with complex problems in the fields of logistics and supply chain management and discusses advanced methods, especially from the field of computational intelligence (CI), for solving them. The first two chapters provide general introductions to logistics and supply chain management on the one hand, and to computational intelligence on the other hand.
  • Sách/Book

  • Risk Management in Finance and Logistics

    • Authors: Xu, Chunhui (2018)

  • This is the first book to introduce the major quantitative tools in risk management taking financial investments and logistics planning as the background: optimization and stochastic programming. Contained here are the fundamentals of portfolio selection theory from the point of view of risk control, and methods for risk control with new and popular risk measures such as VaR (Value-at-Risk) and CVaR (Conditional VaR). The book also introduces a new theory for risk management in more general investment situations such as flexible investment decisions, providing an accessible and comprehensive introduction to the interrelations between these fields of research
  • Sách/Book

  • SEO 2023: Learn search engine optimization with smart internet marketing strategies

    • Authors: Clarke, Adam (2022)

  • In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google’s algorithm and how it calculates the search results. 3. How to find “money” keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free. 7. A simple step-by-step checklist and video tutorials, exclusive for readers.
  • Sách/Book

  • The handbook of logistics and distribution management

    • Authors: Rushton, Alan (2017)

  • This revised 6th edition of The Handbook of Logistics and Distribution Management provides solutions to today's key challenges. With new material on international freight forwarding, environmental best practice, cool chain, intermodal shipping and outsourcing and a new, detailed index of contents.