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  • Sách/Book

  • Essentials of services marketing

    • Authors: Jochen Wirtz (2023)

  • Includes bibliographical references and index. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms
  • Sách/Book

  • The strategy and tactics of pricing

    • Authors: Nagle, Thomas T (2024)

  • Thomas Nagle appears as first named author on earlier editions. Includes bibliographical references and index. "The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves. This edition features new discussions on harnessing concepts f...
  • Sách/Book

  • Advanced healthcare systems : empowering physicians with IoT enabled technologies

    • Authors: - (2022)

  • This book offers a complete package involving the incubation of machine learning, AI, and IoT in healthcare that is beneficial for researchers, healthcare professionals, scientists, and technologists. The applications and challenges of machine learning and artificial intelligence in the Internet of Things (IoT) for healthcare applications are comprehensively covered in this book. IoT generates big data of varying data quality; intelligent processing and analysis of this big data are the keys to developing smart IoT applications, thereby making space for machine learning
  • Sách/Book

  • Demystifying academic writing : genres, moves, skills, and strategies

    • Authors: Fang, Zhihui (2021)

  • Accessible and informative, this book is designed to enhance the capacity of graduate and undergraduate students, as well as early career scholars, to write for academic purposes. Fang describes the key genres and types of academic writing, explains common rhetorical moves, offers linguistic strategies and insights to give students the skills they need for effective academic writing across genres and disciplines. Fang's functional linguistic approach to academic writing enables readers to do so much more than write well-formed grammatical sentences; it leverages writing as a meaning-making process to position language choices as the central focus
  • Sách/Book

  • A probability and statistics companion

    • Authors: John J. Kinney (2009)

  • This handy book contains introductory explanations of the major topics in probability and statistics, including hypothesis testing and regression, while also delving into more advanced topics such as the analysis of sample surveys, analysis of experimental data, and statistical process control. The book recognizes that there are many sampling techniques that can actually improve on simple random sampling, and in addition, an introduction to the design of experiments is provided to reflect recent advances in conducting scientific experiments. This blend of coverage results in the development of a deeper understanding and solid foundation for the study of probability statistics. --
  • Sách/Book

  • Giáo trình kỹ năng tư vấn pháp luật

    • Authors: Phan Chí Hiếu, Nguyễn Thị Hằng Nga (ch.b. (2012)

  • Trình bày các kỹ năng chung về tư vấn pháp luật: tiếp xúc khách hàng, nhận yêu cầu tư vấn, nghiên cứu hồ sơ, phân tích vụ việc, xác định vấn đề pháp lý và soản thảo văn bản. Phân tích cụ thể tư vấn pháp luật về đầu tư, về thành lập, tổ chức lại, giải thể và phá sản doanh nghiệp, về tài chính doanh nghiệp, về quản lý nội bộ doanh nghiệp...