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  • Sách/Book

  • Management research : applying the principles of business research methods

    • Authors: Susan Rose (2024)

  • This book explains the design, selection, development and implementation of appropriate research strategies in different management contexts and disciplines, providing practical guidance to the new researcher in carrying out ethical and inclusive research in today's organizational and business environments, whilst also introducing a range of research methods and techniques. Each chapter includes learning outcomes and in-chapter call out boxes with real-life research examples to illustrate concepts and provide basis for discussion, as well as 'next steps' activities to help readers apply the content to their own live research projects. This second edition has been updated throughout to include: enhanced pedagogical features such as discussion questions and online quizzes new internat...
  • Sách/Book

  • Technology: toward business sustainability

    • Authors: International Conference on Business and Technology; Bahaaeddin Alareeni (2024)

  • This book proceedings addresses a crucial gap in understanding the impact of technology on Business Model Innovation (BMI). It emphasizes the need for further research to explore the intricate relationship between technology and BMI, focusing on opportunities and challenges. By delving into how technology influences emerging business model innovations and enhances operational efficiency, the publication aims to advance knowledge.
  • Sách/Book

  • International business : themes and issues in the modern global economy

    • Authors: Colin Turner (2024)

  • This is the third edition of the widely respected text International Business which offers a comprehensive, yet critical overview of the phenomenon of globalization and it's impacts of key aspects of the business environment as it fundamentally alters corporate strategy. This updated edition covers the core international business topics and themes, including multinationals, internationalization, and international market entry as well as a new focus on risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary worldview for readers. Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within th...
  • Sách/Book

  • Advances in digital marketing and eCommerce : fourth international conference, 2023

    • Authors: Francisco J. Martínez-López (2023)

  • The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used
  • Sách/Book

  • Future money : FinTech, AI and Web3

    • Authors: Ronit Ghose (2024)

  • Cryptocurrency. DeFi. Web3. Fintech. The Metaverse. AI. The future of money is here.The world of money is rapidly changing, but what does it all really mean? Exploring key developments such as blockchain, DeFi, AI and the metaverse, the book brings these technical topics to vivid life via narrative deep dives into selected founders and their companies.Spanning multiple geographies from London to Lagos, via Ahmedabad, Dubai, Hong Kong, Karachi and more, Future Money pulls together the story how money is changing in the internet era. Written in jargon-free language, this book clearly provides an understanding of new technologies, showcases the democratization of financial access and presents a vision of the digital future of money, finance and culture.Delivered by one of the world's l...
  • Sách/Book

  • Fintech in a flash : financial technology made easy

    • Authors: Agustin Rubini (2024)

  • Master the dynamic world of financial technology with Fintech in a Flash, Fourth Edition - your definitive guide to managing and optimizing your online finances and staying ahead of the curve in an era where digital finance is reshaping our lives. As global investment in fintech soars and startups reach new heights, understanding this sector is more crucial than ever.
  • Sách/Book

  • Digital Marketing in 2023: A Quickstart Guide

    • Authors: Martin John Pidsley (2023)

  • This book should act as a guide to help you get started in the world of digital marketing. You may already be aware of some of the platforms or skills we talk about throughout this guide, but we hope you find it useful in either cementing some of your current knowledge or making you aware of new opportunities to promote your brand or business.
  • Sách/Book

  • AQA a-Level Economics

    • Authors: James Powell (2023)

  • Provides strong support in preparing for the topics on the AQA A-level Economics specification - Features up-to-date case studies that engage with the latest economic developments, including the effects of Brexit, the pandemic and more - Includes features to help with quantitative skills support and developing chains of reasoning, plus making links between topics, with updated exam-style questions
  • Sách/Book

  • Business process management : concepts, languages, architectures

    • Authors: Mathias Weske (2024)

  • The 4th edition of his book contains significant updates, including a new section on directly follows graphs that play a crucial role in process mining. In addition, the core of declarative process modeling is introduced. The increasingly important role of data in business processes is addressed by a new section on data objects and data models in the data and decision chapter. To cover a recent trend in process automation, the enterprise systems architecture chapter now includes a section on robotic process automation. Mathias Weske argues that all communities involved need to have a common understanding of the different aspects of business process management. Hence his textbook is ideally suited for classes on business process management, information systems architecture, and workf...