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Title: Research methods in tourism, hospitality & events management
Authors: Paul Brunt
Keywords: Tourism | Hospitality industry | Special events | Du lịch | Khách sạn | Sự kiện
Issue Date: 2017
Publisher: UK.: SAGE Publications Ltd
Abstract: In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional ‘by-hand’ methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
URI: https://thuvienso.thanglong.edu.vn/handle/TLU/3709
Appears in CollectionsThanh nhạc, du lịch, việt nam học
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