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Title: Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Authors: Lane Keller, Kevin
Keywords: Brand Management | Quản lý thương hiệu | Strategic | Chiến lược| Mã học phần MK313
Issue Date: 2013
Publisher: UK: Pearson Education Limited
Abstract: Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies
URI: https://thuvienso.thanglong.edu.vn/handle/TLU/27
Appears in CollectionsKinh tế - Quản lý
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