Item Infomation


Title: Public relations
Authors: Tom Kelleher Tác giả: Kelleher, Tom
Keywords: Public relations; Quan hệ công chúng
Issue Date: 2021
Publisher: New York: Oxford University Press
Abstract: Includes bibliographical references (pages 402-420) and index. "Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations"
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11645
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