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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Arne Nygaard | - |
| dc.date.accessioned | 2024-10-23T07:34:25Z | - |
| dc.date.available | 2024-10-23T07:34:25Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11491 | - |
| dc.description.abstract | This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Green marketing | Quản lý tiếp thị | Chiến lược tiếp thị | Tinh thần kinh doanh | vi |
| dc.title | Green marketing and entrepreneurship | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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