Item Infomation
| Title: | Localizing global marketing strategies : emerging research and opportunities |
| Authors: | Janell NaKia Harvey |
| Keywords: | Success in business | Marketing | Thành công trong kinh doanh | Tiếp thị |
| Issue Date: | 2020 |
| Abstract: | "This book explores the importance of global marketing and the trends and strategies that are necessary to ensure its success" |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11355 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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