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Title: Research design in business and management : a practical guide for students and researchers
Authors: Stefan Hunziker
Keywords: Management Research | Business Research | Nghiên cứu quản lý | Nghiên cứu kinh doanh
Issue Date: 2024
Publisher: Springer
Abstract: This textbook on research designs provides undergraduate and graduate students with detailed guidance to tackle their research projects. It has been recommended and developed for university courses in Germany, Austria, and Switzerland. The authors offer students relevant research designs in business and management. They show how to overcome the common qualitative and quantitative methods divide. For this purpose, the textbook focuses on the scientific problem-solving process. It emphasizes the importance of an appropriate research design to produce intellectual contributions. The authors describe the most relevant research designs in business and management research.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/11351
Appears in Collections1-Kinh tế - Quản lý
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