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dc.contributor.authorMohammad Osman Gani-
dc.date.accessioned2024-10-02T08:45:50Z-
dc.date.available2024-10-02T08:45:50Z-
dc.date.issued2023-
dc.identifier.urihttp://thuvienso.thanglong.edu.vn//handle/TLU/11338-
dc.description.abstractThis book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessible and detailed introduction to the wide array of different research field. It provides a reader with an understanding of detail explanation of market orientation from export settings. The topics addressed in this book include all the topics related to export market orientation, market orientation theories and practices, explanation of all sorts of developed empirical studies related to the field.vi
dc.language.isoenvi
dc.publisherSpringervi
dc.subjectExport marketing | International business enterprises | Doanh nghiệp kinh doanh quốc tế | Tiếp thị xuất khẩuvi
dc.titleExport market orentation a comprehensive literature reviewvi
dc.typeSách/Bookvi
Appears in Collections1-Kinh tế - Quản lý

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