Item Infomation
| Title: | The sage handbook of digital marketing |
| Authors: | Annmarie Hanlon |
| Keywords: | Digital marketing | Tiếp thị kỹ thuật số | Chiến lược tiếp thị kỹ thuật số |
| Issue Date: | 2022 |
| Abstract: | This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/11335 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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