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Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Annmarie Hanlon | - |
| dc.date.accessioned | 2024-10-02T06:56:57Z | - |
| dc.date.available | 2024-10-02T06:56:57Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11321 | - |
| dc.description.abstract | The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok | vi |
| dc.language.iso | en | vi |
| dc.subject | Internet marketing | Business and Management | Tiếp thị Internet | Kinh doanh và Quản lý | vi |
| dc.title | Digital marketing : strategic planning & integration | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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