Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Annmarie Hanlon | - |
| dc.date.accessioned | 2024-10-02T06:27:02Z | - |
| dc.date.available | 2024-10-02T06:27:02Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/11317 | - |
| dc.description.abstract | The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing | vi |
| dc.language.iso | en | vi |
| dc.subject | Digital marketing | Tiếp thị kỹ thuật số | Tiếp thị điện tử | vi |
| dc.title | Digital marketing : strategic planning & integration | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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