Item Infomation
| Title: | Essentials of strategic management: the quest for competitive advantage |
| Authors: | Gamble, John |
| Keywords: | Strategic planning; Business planning; kế hoạch chiến lược; Kế hoạch kinh doanh |
| Issue Date: | 2019 |
| Publisher: | McGraw-Hill Education |
| Abstract: | Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content |
| URI: | http://thuvienso.thanglong.edu.vn//handle/TLU/10248 |
| Appears in Collections | 1-Kinh tế - Quản lý |
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