Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Thompson, Arthur A | - |
| dc.contributor | Peteraf, Margaret Ann | - |
| dc.contributor.author | Gamble, John | - |
| dc.date.accessioned | 2024-06-22T06:54:38Z | - |
| dc.date.available | 2024-06-22T06:54:38Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10248 | - |
| dc.description.abstract | Essentials of Strategic Management 6 edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, timely examples, with a writing style thatcaptures students' interest. It features 10 chapters with 12 tightly linkedcases. The content is solidly mainstream and balanced, mirroring bothinsights of academic thought and real-world strategic management. For yearsstrategy instructors have been shifting from purely text-cases to a text-cases-simulationcourse structure. Two widely used online competitive strategy simulations, TheBusiness Strategy Game and GLO-BUS, are optional companions. Bothsimulations are closely linked to the content | vi |
| dc.format.extent | 393 pages | vi |
| dc.language.iso | en | vi |
| dc.publisher | McGraw-Hill Education | vi |
| dc.subject | Strategic planning | vi |
| dc.subject | Business planning | vi |
| dc.subject | kế hoạch chiến lược | vi |
| dc.subject | Kế hoạch kinh doanh | vi |
| dc.title | Essentials of strategic management: the quest for competitive advantage | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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