Item Infomation


Title: Marketing and Sales Automation: Basics, Implementation, and Applications
Authors: Hannig, Uwe
Keywords: Marketing; Sales Automation; Tự động hóa tiếp thị; Bán hàng
Issue Date: 2023
Publisher: Springer
Abstract: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources.
URI: http://thuvienso.thanglong.edu.vn//handle/TLU/10192
Appears in Collections1-Kinh tế - Quản lý
ABSTRACTS VIEWS

52

VIEWS & DOWNLOAD

0

Files in This Item: