Item Infomation
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Seebacher, Uwe | - |
| dc.contributor.author | Hannig, Uwe | - |
| dc.date.accessioned | 2024-06-22T03:42:02Z | - |
| dc.date.available | 2024-06-22T03:42:02Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | http://thuvienso.thanglong.edu.vn//handle/TLU/10192 | - |
| dc.description.abstract | This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. | vi |
| dc.format.extent | 466ps | vi |
| dc.language.iso | en | vi |
| dc.publisher | Springer | vi |
| dc.subject | Marketing | vi |
| dc.subject | Sales Automation | vi |
| dc.subject | Tự động hóa tiếp thị | vi |
| dc.subject | Bán hàng | vi |
| dc.title | Marketing and Sales Automation: Basics, Implementation, and Applications | vi |
| dc.type | Sách/Book | vi |
| Appears in Collections | 1-Kinh tế - Quản lý | |
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