Sách/BookAuthors: Tom Kelleher Tác giả: Kelleher, Tom (2021)
Includes bibliographical references (pages 402-420) and index.
"Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses. The most contemporary introduction to public relations" 
